adidas partners with Lionel Messi and Bad Bunny
Global sportswear giant adidas has announced a new partnership with soccer legend Lionel Messi and music superstar Bad Bunny.
The partnership will see Messi and Bad Bunny collaborate on a range of projects, including product design, marketing campaigns, and social media initiatives.
Messi and Bad Bunny are both global icons with massive followings.
Messi is one of the most successful soccer players in history, having won numerous individual and team awards, including the FIFA World Player of the Year award six times.
Bad Bunny is one of the most popular music artists in the world, having won numerous awards, including the Latin Grammy Award for Album of the Year twice.
The partnership between adidas, Messi, and Bad Bunny is a major coup for the sportswear giant.
Messi and Bad Bunny are both highly respected and influential figures in their respective fields, and their partnership with adidas will give the company access to a huge new audience.
The partnership is also a sign of adidas's commitment to investing in its brand and expanding its reach into new markets.