"Aura" Chosen as Youth Word of the Year 2024

Youth Language Reflects Digital Age and Mental Health Awareness

The Language of Young People

Each year, the Langenscheidt publishing house selects the Youth Word of the Year, which reflects the current language and trends among young people in German-speaking countries. For 2024, the winning word is "Aura", a term that has gained popularity in recent years, particularly on social media platforms like TikTok and Instagram.

Digital Presence and Self-Expression

The term "Aura" is often used to describe a person's unique energy or presence, often associated with their personality or style. In the digital age, where online profiles and social media interactions play a significant role in self-expression, the concept of an "aura" has taken on new dimensions.

Mental Health and Well-being

Beyond its digital connotation, the term "Aura" also resonates with the increasing awareness and focus on mental health among young people. The word can be used to describe a person's emotional state or mood, and it highlights the importance of self-care and well-being.

Cultural and Social Significance

The selection of "Aura" as the Youth Word of the Year 2024 reflects the evolving language and values of young people in German-speaking countries. It underscores the significance of digital communication, self-expression, and mental health awareness in shaping the language and culture of this generation.