Discovery Seals Extensive Cycling TV Rights Deal
Cycling Takes Center Stage with Discovery's Expanded Coverage
Discovery has acquired far-reaching television rights to cycling's elite competitions, strengthening its position as a leading sports broadcaster. This strategic move signals a significant shift in cycling's media landscape and provides fans with unprecedented access to the sport's top events.
Unveiling Discovery's Cycling Content
Discovery's comprehensive agreement encompasses prestigious cycling races, including the Tour de France, Giro d'Italia, and Vuelta a España - cycling's three Grand Tours. Additionally, the deal includes renowned one-day classics such as Paris-Roubaix, Tour of Flanders, and Liège-Bastogne-Liège. This extensive coverage will captivate cycling enthusiasts around the globe.
Enhancing Fan Engagement through Eurosport and GCN
Discovery will leverage its vast media ecosystem to showcase cycling content across multiple platforms. Eurosport, the leading sports entertainment group, will serve as the primary broadcaster, delivering live coverage, in-depth analysis, and exclusive behind-the-scenes content. Additionally, Global Cycling Network (GCN), the world's largest cycling content platform, will supplement Discovery's offerings with a wide range of cycling-related programming.
A Win-Win Partnership for Cycling and Discovery
This long-term partnership between Discovery and cycling's governing bodies will strengthen the sport's global reach and fan base. Discovery's extensive media reach, combined with its commitment to high-quality production, will elevate the profile of cycling and attract new audiences.
Key Points
- Discovery acquires extensive cycling TV rights, including the Grand Tours and one-day classics.
- Eurosport and GCN will serve as Discovery's primary cycling content platforms.
- The partnership aims to enhance fan engagement and promote the growth of cycling globally.
