Georgia Toffolo and James Watt to launch dog food and wellness brand

Former Made in Chelsea star Georgia Toffolo and BrewDog co-founder James Watt are launching a new dog food and wellness brand called "Pawsome".

The brand will offer a range of products including dry food, wet food, treats, and supplements, all of which are made with natural ingredients and are free from artificial additives.

Toffolo, who is a dog lover and has two dogs of her own, said she was inspired to create Pawsome after struggling to find healthy and affordable dog food options.

"I've always been passionate about animals, and I'm a huge believer in the power of natural ingredients," she said. "I wanted to create a dog food brand that was not only healthy and nutritious, but also affordable and accessible to all dog owners."

Watt, who is also a dog lover, said he was excited to be working with Toffolo on the new brand.

"I'm a big fan of Georgia's work with animals, and I'm confident that Pawsome will be a huge success," he said. "We're both passionate about creating products that are not only good for dogs, but also good for the planet."

The Pawsome range will be available to buy online and in selected stores from early 2023.