Puma – Records Ahead
Financial successes at the beginning of the year
Puma has published its figures for the first quarter of 2023 and can look back on a successful start to the year. Sales increased by 19.2% to 2.2 billion euros compared to the same period last year. All regions contributed to this growth, with Asia-Pacific (+27.1%) and the Americas (+24.8%) posting particularly strong gains. Profitability also improved significantly since earnings before interest and taxes (EBIT) increased by 85.1% to 214.9 million euros.
Puma attributes this positive development to several factors, including the strong demand for its products, especially in the footwear segment. The company was also able to benefit from favorable currency effects and strict cost management. "We are very satisfied with our performance in the first quarter," said CEO Bjørn Gulden. "We have grown faster than the market and gained market share in all regions."
Outlook for the full year confirmed
Based on the strong start to the year, Puma has confirmed its outlook for the full year. The company expects sales to increase by 10% to 12% and EBIT to improve significantly. Puma also plans to continue investing in its growth strategy, particularly in the areas of digitalization, sustainability, and product development.
Puma's growth strategy
Puma's growth strategy is based on four pillars: product, marketing, distribution, and sustainability. The company is investing heavily in new product development, especially in the footwear segment. In marketing, Puma is focusing on digital channels and collaborations with influencers.
In terms of distribution, Puma is expanding its presence in emerging markets and investing in its own retail stores. In the area of sustainability, Puma is committed to reducing its environmental footprint and has set itself ambitious goals for the coming years.
Conclusion
Puma is a sportswear company with a long tradition and a strong brand. The company has been able to successfully adapt to changing market conditions in recent years and has emerged stronger from the Covid-19 pandemic. Puma is well-positioned for further growth in the future and is likely to continue to set records in the coming years.