PUMA Reports Impressive Q3 Results, Driven by Strong Demand for Performance and Sportswear Products

Key Financial Highlights

PUMA, the renowned sportswear and lifestyle brand, has reported robust financial results for the third quarter of 2023, reflecting the company's continued strength and resilience in the face of global economic uncertainty.

Net sales surged by 16.9% currency-adjusted, reaching over € 2.4 billion. This growth was primarily driven by the robust demand for PUMA's performance and sportswear products, showcasing the brand's success in catering to the evolving needs of consumers.

Growth Drivers

Performance and Sportstyle Categories:

The performance and sportstyle categories were the key growth drivers for PUMA in Q3, fueled by the increasing popularity of athleisure and performance-oriented products.

Sales of performance products, including footwear, apparel, and accessories, grew by 20.1%, demonstrating the effectiveness of PUMA's technologically advanced designs and partnerships with elite athletes.

Football and Running:

Football and running were other significant growth areas for PUMA. The company's football business benefited from strong demand for its products, driven by partnerships with leading clubs and players worldwide.

Meanwhile, the running segment performed exceptionally well, capitalizing on the growing trend towards fitness and well-being, resulting in double-digit sales growth.

Regional Performance

PUMA's growth was geographically balanced, with all regions contributing to the overall positive results.

• The Asia/Pacific region led the growth with a 26.2% increase in sales.
• Europe, Middle East, and Africa (EMEA) followed with an 11.4% increase, driven by strong demand in key markets such as Germany and the UK.
• The Americas region also performed well, with sales rising by 10.4%.

Outlook

PUMA remains optimistic about the future and expects continued growth in the coming quarters.

The company is focused on further strengthening its core business, investing in innovation, and expanding its presence in key growth markets.

With its strong brand recognition, innovative products, and global reach, PUMA is well-positioned to maintain its momentum and deliver long-term value to its stakeholders.