Tottenham Hotspur may have left money on the table after £450m deal

Spurs could have earned more from naming rights deal

Tottenham Hotspur could have earned more from their naming rights deal with AIA. The £450m deal, which was signed in 2019, is worth £30m per year over 15 years. However, according to a report in the Financial Times, Spurs could have earned up to £50m per year from a naming rights deal. The report claims that Spurs were in talks with several other companies, including Amazon and Nike, before signing the deal with AIA.

Spurs may have been too quick to sign the deal

The report also claims that Spurs may have been too quick to sign the deal with AIA. The club was keen to secure a naming rights deal before the opening of their new stadium in 2019. However, the club may have been able to get a better deal if they had waited until after the stadium was open.

Spurs could learn from Arsenal's deal with Emirates

Tottenham Hotspur could learn from Arsenal's deal with Emirates. The Gunners signed a £30m per year deal with Emirates in 2004. However, the deal was renegotiated in 2012, with Arsenal earning £40m per year from the new deal. Arsenal's deal with Emirates is now worth £50m per year.

Spurs should look to renegotiate their deal with AIA

Tottenham Hotspur should look to renegotiate their deal with AIA. The club is in a strong position to negotiate a better deal, as they have a new stadium and a successful team. AIA is also keen to keep the naming rights to the Tottenham Hotspur Stadium. The company has invested heavily in the stadium and is a major sponsor of the club.