Tottenham may have missed out on bumper sponsorship deal
Tottenham Hotspur may have missed out on a bumper sponsorship deal with a cryptocurrency company due to Premier League regulations.
The club was in advanced talks with a major cryptocurrency exchange.
However, the deal is now in jeopardy after the Premier League introduced new rules on crypto sponsorship.
The new regulations prohibit clubs from having front-of-shirt sponsorship deals with cryptocurrency companies.
They also restrict clubs from having sleeve or back-of-shirt sponsorship deals with crypto companies that are not authorised by the Financial Conduct Authority (FCA).
Tottenham's potential sponsorship deal is thought to have been worth around £30 million per year.
The club is now exploring other options for shirt sponsorship.
What are the implications of the Premier League's new rules on crypto sponsorship?
The Premier League's new rules on crypto sponsorship could have a significant impact on the club's finances.
Cryptocurrency companies are increasingly becoming major sponsors in sport.
The Premier League's new rules could make it more difficult for clubs to attract crypto sponsorship deals.
This could lead to a reduction in revenue for clubs.
How will Tottenham Hotspur be affected by the new rules?
Tottenham Hotspur is one of the clubs that could be most affected by the Premier League's new rules on crypto sponsorship.
The club was in advanced talks with a cryptocurrency company for a shirt sponsorship deal.
The new rules mean that this deal is now unlikely to go ahead.
Tottenham will now have to explore other options for shirt sponsorship.
What are the alternatives to crypto sponsorship for Tottenham Hotspur?
Tottenham Hotspur has a number of options for shirt sponsorship.
The club could sign a deal with a traditional company, such as a bank or insurance company.
The club could also sign a deal with a non-cryptocurrency company that is authorised by the FCA.
Tottenham could also explore other forms of sponsorship, such as stadium naming rights or kit supplier deals.