Warner Bros. Discovery: New Rights Agreement for Tour de France – What Does This Mean for Max?
Introduction
Warner Bros. Discovery (WBD) has recently acquired the exclusive rights to broadcast the Tour de France in Germany and Austria. This multi-year agreement will see the cycling race broadcast on the streaming service Max from 2023 onwards.
What Does This Mean for Max?
The acquisition of the Tour de France broadcasting rights is a major coup for Max. The race is one of the most prestigious and popular sporting events in the world, and its addition to the Max platform is sure to attract new subscribers.
In addition to the Tour de France, WBD has also acquired the rights to broadcast other major cycling races, including the Giro d'Italia and the Vuelta a España. This means that Max will now be the exclusive home of cycling in Germany and Austria.
What Does This Mean for Cycling Fans?
The new rights agreement is great news for cycling fans in Germany and Austria. They will now be able to watch the Tour de France and other major races live and on-demand on Max.
In addition, Max will also be producing original cycling content, including documentaries and interviews. This content will give fans even more insight into the world of cycling.
Conclusion
The acquisition of the Tour de France broadcasting rights is a major coup for Max. It is a sign of the streaming service's growing commitment to sports coverage.
For cycling fans in Germany and Austria, the new rights agreement is great news. They will now be able to watch the Tour de France and other major races live and on-demand on Max.